Tag: technology

The Commodification of Intimacy: A Historical Materialist Analysis of the Sex Doll Boom

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The rapid expansion of the AI-driven sex doll industry is more than just a technological trend; it reflects a deeper social issue. It signifies a new chapter in capitalism’s ongoing process of infiltrating, reshaping, and commodifying the most personal aspects of human existence. What is presented as “innovation” actually exposes the system’s failure to support authentic human relationships.[1]

Defenders of this industry, such as venture capitalists, technologists, and many so-called therapeutic commentators, claim that these devices increase “choice,” “agency,” and “pleasure.” However, understanding this phenomenon requires more than just ideological market categories. It should be viewed within the historical evolution of capitalist social relations, which have gradually turned intimacy, once a human need, into a profit-driven sector. The sex-doll boom isn’t an anomaly but the natural outcome of a centuries-long process.

From Feudal Bonds to Market Isolation

Under feudalism, closeness was rooted in communal and kinship networks. While these systems had their oppressive aspects, they offered a structure of social reliance. The shift to capitalism broke these bonds. Enclosing common lands, ending feudal duties, and increasing wage labour created a new social state: atomization. People were removed from traditional communities and pushed into the market as solitary labour units.

Marx articulated this process with stark clarity: capitalism “dissolves the family” and replaces natural human bonds with “naked self-interest” and “callous cash payments.’ This marks the start of intimacy becoming a commodity—not through sex dolls, but through turning human relationships into economic exchanges.

The 19th century experienced its first widespread intimacy crisis as capitalism rose. Industrialisation drew millions from rural areas into crowded cities, where life was marked by overcrowding, poverty, and relentless labour. The bourgeois family, often idealised in Victorian times, emerged from capitalist property relations and was based on inheritance, domestic servitude, and women’s subordination. For the working class, however, the family often remained fragile, strained by long hours, low wages, and lack of social support.

Prostitution increased not due to moral decline but because capitalism established conditions where intimacy was accessible only through the market. The sex trade became a fundamental aspect of industrial society. Engels noted that bourgeois society viewed prostitution as a “necessary complement” to the monogamous family, highlighting that capitalism generates both the ideal and its opposite.

Mass Culture and the Commodification of Desire

In the 20th century, the rise of mass consumer culture shifted the meaning of intimacy into a commercial realm. Advertising, cinema, and later television not only influenced desires but also rewired them, producing standardised fantasies sold to audiences. The sexual revolution, frequently seen as a move towards liberation, was quickly co-opted by market forces. Pornography turned into a worldwide industry, dating services became commercialised, and emotional life was targeted for psychological and corporate control. Rather than freeing intimacy, capitalism restructured it. The family was increasingly subordinated to the demands of wage labour, while loneliness—once seen as a social problem—became a profitable niche. The seeds of the present crisis were planted here.

In the late 20th and early 21st centuries, the crisis of intimacy deepened significantly. Neoliberal reforms led to the dismantling of welfare states, the privatisation of public goods, and the spread of market logic into all areas of life. These changes had severe effects: wages stagnated, housing costs increased rapidly, job security diminished, communities broke apart, and public spaces disappeared. The essential conditions for building stable relationships—time, security, and community—were systematically eroded. As a result, loneliness became widespread and ingrained.

At the same time, digital capitalism commodified social interaction itself. Social media transformed friendship into engagement metrics. Dating apps turned desire into algorithmic sorting. Influencers monetised parasocial attachment. The market colonised the emotional sphere.

The rise of AI-enabled sex dolls marks a new phase: the commodification of simulated intimacy. These devices are presented not just as sexual objects but as synthetic companions with “personalities,” “emotional responsiveness,” and “relationship modes.” This development is the logical result of a system that already modifies communication, affection, self-presentation, and loneliness. The doll is more than a product; it’s a simulation of a relationship—an intimacy devoid of reciprocity, vulnerability, and mutual recognition—transformed into a consumer good.

The most unsettling innovations in the industry—such as simulated resistance, distress, and trauma—reveal its core reasoning. These are not errors but deliberate aspects of a market that must constantly differentiate its products to maintain profits. As a result, domination turns into a commodity. Today, capitalism markets not just desire but also power.

Loneliness as a Revenue Stream

Industry defenders claim that no one is harmed because the doll lacks consciousness. This view is both superficial and cynical. The real harm stems from social conditions that create a desire for such objects. In a humane society, widespread loneliness would be seen as a crisis needing collective action. Under capitalism, however, it becomes a market opportunity. The system responsible for eroding community now sells artificial replacements for human connection. The rise of sex dolls exemplifies a larger trend where emotional lack is exploited commercially. Capitalism first causes isolation and then profits from coping strategies.

The rise of AI “girlfriend” and “boyfriend” apps highlights the cultural and ideological front of a social crisis also evident in the sex-doll industry. While the sex-doll industry focuses on commodifying physical intimacy, AI companion apps commercialise emotional and psychological connection. These platforms are not just products; they are tools that reshape how people view human relationships in an increasingly isolated society.

These apps position themselves as therapeutic aids—offering comfort, confidence, and a sense of ‘non-judgmental companionship.” However, they actually act as ideological tools that promote replacing human relationships with algorithm-driven imitations. They encourage users to accept intimacy without real give-and-take, affection without genuine vulnerability, and companionship lacking the social context necessary for authentic connections.

Their business model relies on fostering loneliness. Premium options promise “deeper emotional engagement,” “more affectionate responses,” and “enhanced personality traits,” transforming care into a subscription. Emotional deprivation becomes a steady source of income. Users pay not for real connection but for the illusion of recognition.

Even more concerning is the apps’ therapeutic rhetoric. By portraying loneliness as a personal psychological problem instead of a social issue resulting from decades of neoliberal restructuring, they depoliticise the intimacy crisis. They promote seeking comfort through private consumption rather than collective action, turning a sign of capitalist breakdown into a personal lifestyle choice. While sex dolls commodify domination by simulating resistance, distress, and trauma, AI companion apps do so ideologically. They promote relationships where one person is endlessly compliant, emotionally adaptable, and structurally subordinate, fostering intimacy expectations aligned with market principles: predictable, controllable, and continuously monetizable.

The rise of these apps is not a harmless cultural trend. It is a warning. They prepare the ground for a society in which emotional life is reorganised around profit imperatives, and in which synthetic relationships become the default response to a crisis capitalism cannot solve. The proper response is not moral condemnation of users, but recognition that genuine intimacy requires reconstructing social life itself—community, stability, public space, and democratic control over the conditions of existence. AI companion apps are the soft power of synthetic intimacy: the ideological justification for a world in which even affection has been commodified.

The appropriate response isn’t to morally condemn those using these devices. Many are victims of capitalism-driven isolation. The emphasis should be on transforming the social system that hampers genuine intimacy. From a socialist perspective, intimacy is a fundamental human need, not a commodity; loneliness is a collective issue, not solely an individual’s problem; and fostering human connections requires rebuilding social life. This includes ensuring housing security, offering meaningful employment, developing public spaces, supporting community institutions, and maintaining democratic control over living conditions.

The rise of sex dolls isn’t just a strange trend; it’s a signal. It highlights how deeply capitalism has infiltrated our emotional lives. Without a major societal shift, even our most personal needs risk being sacrificed to the pursuit of profit. The fight for socialism, among other goals, seeks to reclaim genuine intimacy from market forces and to reestablish authentic human connections in a world where everything, including loneliness, has been turned into a commodity.

Sources and Bibliography

Core Theoretical Works on Intimacy, Capitalism, and Alienation

  • Karl Marx, Economic and Philosophic Manuscripts of 1844 — foundational analysis of alienation, commodification, and the dissolution of human relations under capitalism.
  • Karl Marx & Friedrich Engels, The Communist Manifesto — on capitalism’s destruction of traditional social bonds and the reduction of human relations to market transactions.
  • Friedrich Engels, The Origin of the Family, Private Property and the State — historical materialist analysis of the family as a social institution shaped by property relations.
  • Erich Fromm, The Art of Loving — critique of love as a commodity in capitalist society; relevant to emotional commodification.
  • Zygmunt Bauman, Liquid Love: On the Frailty of Human Bonds — seminal work on intimacy in liquid modernity, consumerism, and the erosion of stable relationships.

Contemporary Scholarship on the Commodification of Intimacy

  • Nicole Constable, “The Commodification of Intimacy: Marriage, Sex, and Reproductive Labour,” Annual Review of Anthropology 38 (2009): 49–64. A key anthropological survey of how intimacy, marriage, sex work, and domestic labour have become commodified within global capitalist processes.
  • Júlia Rosell Saldaña, “Liquid Ties: How Consumer Capitalism Undermines Human Relationships,” 2024. Explores how consumer capitalism reshapes emotional bonds into disposable interactions governed by efficiency, self‑optimization, and symbolic profit.
  • Eva Illouz, Cold Intimacies: The Making of Emotional Capitalism — analysis of how capitalism reorganises emotional life, turning feelings into marketable commodities.
  • Eva Illouz, Why Love Hurts: A Sociological Explanation — on how capitalist structures produce emotional insecurity, loneliness, and commodified desire.
  • Arlie Russell Hochschild, The Managed Heart — foundational text on emotional labour and the commodification of affect.

Digital Capitalism, AI Companionship, and Synthetic Intimacy

  • Sherry Turkle, Alone Together: Why We Expect More from Technology and Less from Each Other — critical analysis of how digital technologies simulate intimacy while deepening social isolation.
  • Natasha Schüll, Addiction by Design — while focused on gambling machines, provides essential insights into algorithmic manipulation of human desire relevant to AI companion apps.
  • Jesse Fox & Wai Yen Tang, “Sexualization, Objectification, and Digital Companionship: The Rise of AI Partners,” Journal of Digital Social Research (2023) — on the psychological and social implications of AI “partners.”
  • Rob Brooks, Artificial Intimacy: Virtual Friends, Digital Lovers, and Algorithmic Matchmakers — overview of how AI reshapes intimacy, desire, and social bonds.

Historical and Sociological Context

  • Christopher Lasch, The Culture of Narcissism — on the psychological consequences of late capitalism, relevant to the rise of synthetic relationships.
  • Richard Sennett, The Fall of Public Man — analysis of the decline of public life and the privatisation of social existence.
  • David Harvey, A Brief History of Neoliberalism — essential for understanding the structural conditions (precarity, privatisation, atomization) that produce mass loneliness.
  • Silvia Federici, Caliban and the Witch — historical analysis of reproductive labour and the transformation of social bonds under capitalism.

Reports, Data, and Contemporary Analyses

  • OECD, Loneliness in the 21st Century (2021–2024) — statistical data on rising loneliness across advanced capitalist societies.
  • UNESCO, AI and Society reports — on ethical, social, and psychological impacts of AI companionship technologies.
  • MIT Technology Review, investigative pieces on AI companion apps and synthetic relationships (2022–2026).

Suggested Additional Reading

WSWS Editorial Board, analyses on social atomization, digital capitalism, and the crisis of social reproduction.

Neil Davidson, How Revolutionary Were the Bourgeois Revolutions? — for grounding your historical method.

Raphael Samuel, Theatres of Memory — on the social construction of experience and the erosion of communal life.

[1] AI vaginas, customisable personalities and fake bruises: the sex doll market is booming. Does it matter how the dolls are treated?- http://www.theguardian.com/lifeandstyle/2026/aug/30/sex-doll-market-booming-ai-vaginas-customisable-personalities-fake-bruises

Not an Aberration, but the Logic of the System: Capitalism’s Destruction of Culture in the Age of AI

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The details from 404 Media regarding Amazon’s LAS8 facility — where workers remove spines from books, scan them, and discard the remains — have caused widespread shock. The rumoured internal logo, depicting a tyrannosaurus devouring an open book, is more than just dark humour; it symbolises the relationship between capital and culture. The key point is not the gruesome imagery or the destruction of rare books but that this process is not unusual. It exemplifies capitalism’s fundamental principle: turning all human labor, creativity, and cultural heritage into raw materials for profit.

Capital views only inputs, not the rarity or scholarly value of a first edition, a rare monograph, or a fragile volume. It ignores the loss of centuries of intellectual effort because it measures only the rate of return. The destruction of books to develop AI isn’t a flaw in the technology; rather, it’s how the technology functions within capitalist social relations.

The irony of “uncontaminated” text

The AI industry’s demand for pre-digital books highlights a deeper contradiction. As noted, these books are valued because they are “uncontaminated’—free from the recursive errors and stylistic decline caused when AI models are trained on AI-generated texts. This situation exemplifies a system consuming itself. The companies flooding the internet with machine-produced content now have to destroy physical books to access untainted text, as their digital outputs have compromised the quality of the digital commons, effectively strip-mining humanity’s intellectual heritage.

This is more than just irony; it vividly illustrates a core contradiction highlighted by Marx: as productive forces evolve, they surpass the social relations that regulate them. While AI has the potential to broaden human knowledge, remove monotonous tasks, and make culture more accessible, within capitalism it largely accelerates the erosion of cultural heritage and deepens exploitation.

Who owns the accumulated knowledge of humanity?

Tom Hall emphasises that AI systems are built upon the collective labour, knowledge, and creative outputs of millions of workers. This is especially true for the books destroyed at LAS8, whose contents—including scientific discoveries, literary works, and historical scholarship—represent the intellectual labour of humans across generations. These works are social products, created collectively and meant for universal access. However, under capitalism, they are regarded as a “finite and depleting resource” to be privately exploited by companies like Amazon, Anthropic, and others. After their informational content is extracted, the physical copies are often discarded as waste.

This isn’t simply a copyright dispute; it’s about who owns humanity’s collective intellectual legacy. The solution isn’t to stop AI progress—such reactionary calls divert blame from capitalism and target the technology itself. As Trotsky emphasised, technology represents a fundamental victory for humanity. While machines may oppress workers, workers can ultimately achieve liberation only through machines. The real question isn’t whether AI should exist but rather under what social conditions, in whose interests, and who should control it.

A key insight from the 404 Media investigation is that it relied on anonymous Amazon workers who risked personal safety to testify. This highlights a recurring point the WSWS emphasises: beneath every element of “automation,” human labour exists—hidden from public view and controlled entirely by corporate interests. The workers at VGT3, who cut spines and feed scanners, are part of a global workforce that also labels training data, moderates toxic content, and performs routine tasks critical to AI development. Their work is vital yet often deliberately kept out of sight.

The revelation about Amazon did not come from regulators but was uncovered by a $29 AirTag and a proactive reporter, which itself highlights a problem. No laws require Amazon, Anthropic, Google, or OpenAI to reveal what data they scan, delete, or how they protect rare materials. The industry’s own explanation of its actions surfaces only when it is compelled to disclose information—and even then, often through vague corporate statements.

Amazon’s statement, which claims to “purchase books through commercial channels to help develop and improve the products and services our customers use,” is a carefully crafted avoidance. It omits any mention of AI, destruction, or why a company primarily selling books now runs a facility focused on their disassembly.

Removing rare books to train AI models does not indicate a regulatory failure. It cannot be addressed solely through disclosure requirements, cultural heritage protections, or ethical guidelines — although these measures might temporarily lessen the harm. Instead, it reflects the core conflict between the social nature of production and the private ownership of its outcomes.

Humanity’s accumulated knowledge is a social creation, and the technology that makes this knowledge universally accessible is also the result of extensive social labour. However, a few monopolies control both and treat them as private assets for profit. The answer is not to reject AI but to advocate for the expropriation of major tech companies and their conversion into public utilities managed democratically by workers. The knowledge in books—and the technology that enables access—rightfully belongs to all of humanity, not to corporations like Amazon.

Algorithmic Desirability Hierarchies and the Class Politics of Dating‑App Culture

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The dating-app industry portrays itself as a neutral platform that facilitates human connection. However, it is fundamentally a part of platform capitalism, where the main goal is turning intimacy into a commodity. Its algorithms do more than “match” users—they rank, sort, and stratify them based on criteria that mirror and reinforce existing class, racial, and gender inequalities. Consequently, this creates a digital marketplace where desirability is not a natural human preference but a calculated metric generated through data collection and optimised for profit.

The Commodity Form of Intimacy

Marx’s idea that capitalism turns human abilities into commodities is especially relevant to dating apps. Here, it’s not labour but visibility, desirability, and emotional bonds that are commercialised. The user becomes a product: their profile is a commodity, swipes are acts of consumption, matches are conversion points, and ongoing relationships serve as retention metrics. This isn’t accidental; it’s necessary for making money. The platform first needs to convert users into data—photos, prompts, preferences, behavioural traces—so it can rank, segment, and sell access to them.

While dating-app algorithms are proprietary, their influence is evident. They establish hierarchies of desirability closely linked to class indicators such as income and education—assessed through occupation, location, and lifestyle cues—as well as consumption habits like travel photos, dining choices, and fashion brands. Cultural capital, including writing style, hobbies, and conversational signals, also plays a role, along with physical presentation, including fitness, grooming, and photo quality. These hierarchies are not objective; they reinforce bourgeois standards of attractiveness prevalent in advertising, media, and consumer culture. The algorithms favour those who can display middle-class aesthetic traits and penalise individuals whose material circumstances hinder such performances.

In this context, dating apps act as mechanisms for maintaining class boundaries. They promote assortative mating within the professional-managerial class, while relegating less privileged users to lower visibility. The “80/20” discussion in incel and Femcel circles—where 20 per cent of users get 80 per cent of attention—does not reflect a mental health issue but rather a misperception of this structural pattern.

Visibility on dating apps isn’t a right but a limited resource managed by the platform. The algorithm controls who sees whom, how often, and under what conditions. This scarcity is monetised through superlikes, premium visibility tiers, and pay-to-message options. The platform initially enforces invisibility, then offers temporary visibility as a paid service. This mirrors a classic capitalist pattern: creating scarcity and then commercialising access. As a result, a two-tier system emerges—those who can afford greater visibility and those who cannot. Consequently, dating apps effectively turn economic inequality into romantic inequality, linking class status directly to access to intimate opportunities.

Women disproportionately handle self-presentation tasks such as selecting photos, writing prompts, and maintaining conversations. This unpaid emotional labour is crucial to the platform’s profit because increased user effort generates more data and engagement that can be monetised. Corporate feminism serves as a guise here, where the theme of ’empowerment’ conceals that women are being co-opted into a new kind of reproductive labour: creating appealing digital identities for corporate benefit.

The Crisis of App‑Mediated Intimacy

Bumble’s mythos collapsing exemplifies a wider industry crisis, marked by decreased engagement, user fatigue, declining subscriptions, and mistrust of algorithms. This stems from a fundamental conflict: capital’s need for churn and dissatisfaction clashes with the human desire for stable, reciprocal relationships. As economic instability worsens—driven by rising rents, stagnant wages, and declining living standards, especially among younger users —the conditions for dating and meaningful connections diminish. The traditional dating-app model, reliant on social atomization, becomes unsustainable amid these economic strains.

The algorithm doesn’t just mirror user preferences; it actively shapes them. It trains users to desire what the platform promotes—specific body types, lifestyles, and self-presentation. This process isn’t neutral; it’s how capitalist aesthetics infiltrate intimate life. The algorithm acts as a disciplinary tool, influencing how users perceive themselves and others, and reinforcing market-driven standards of attractiveness. In this way, dating apps function not merely as markets but as ideological tools, teaching users to accept competition, scarcity, and self-commodification as natural.

A Marxist perspective shows that the crisis with dating apps is rooted in social issues, not technology. It stems from the commodification of intimacy, social atomization, the breakdown of communal institutions, and relationships being driven by market logic. Solutions like improved algorithms, ethical design, or “AI matchmakers’ are misguided, as they attempt to fix a fundamentally flawed system. True liberation of intimacy can’t occur within a marketplace that treats it as a commodity.

The way forward involves challenging the social structures that make algorithmic mediation necessary. This includes rebuilding the material basis of human connection—such as stable housing, secure jobs, public spaces, and collective activities—and decommodifying intimacy itself.

Podcast Episode: BBC investigation into OnlyFans exposes the brutal reality of platform capitalis

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Pip: A BBC documentary tears the veil off OnlyFans and somehow manages to indict everyone except the economic system running the whole operation. Impressive restraint.

Mara: freerein61 takes that contradiction apart in a piece that connects platform capitalism, the pseudo-left's defence of commodification, and what the collapse of sustainable cultural work actually looks like on the ground. Let's start with the BBC investigation itself and what it reveals — and conceals.

BBC Investigation, Platform Capitalism, and the Pseudo-Left's Alibi

Pip: The BBC went inside OnlyFans expecting to find bad actors. What the post argues is that they found the system working exactly as designed — and then flinched from saying so.

Mara: The piece sets the frame directly: "he is following a business model that is discussed openly in these forums." The agent who threatened a woman and her daughter, who sent masked men to strangle her in her own home, is not a rogue element. He is the informal enforcement arm of a platform taking a twenty percent cut and disclaiming responsibility for everything downstream.

Pip: Which is the rentier logic in its purest form. OnlyFans generated $684 million in pre-tax profits last year by extracting value from labour it does not employ, policing exploitation it does not acknowledge, and parasitising creators it does not protect.

Mara: And the BBC's response to all of this is to invoke the Online Safety Act and interview the UK's anti-slavery commissioner. The post argues that framing matters enormously here: calling it "modern slavery" portrays extreme exploitation as a rare crime rather than a structural feature. It "individualises exploitation, prosecutes the worst offenders, and leaves the economic structure that produces the desperation intact."

Pip: So the documentary functions less as exposure and more as pressure-release — enough outrage to satisfy viewers, not enough analysis to threaten the system producing the outrage.

Mara: The post makes the same argument about the pseudo-left. The "sex work is work" position, it contends, is not progressive but capitalist realist — it accepts that all human relations must become commodities and frames resistance as prudishness. The post puts it plainly: "No amount of regulation can make the commodification of the human body humane."

Pip: The comparison to justifying nineteenth-century child labour lands harder than it should.

Mara: There is also a sharp economic dimension. The piece points to Kate Nash losing money on every tour and turning to OnlyFans to cover costs — streaming paying $0.00173 per play, touring costs up forty percent since the pandemic, eighty percent of music revenue captured by one percent of artists. The post's argument is that sexual commodification is not a choice but a forced response to the collapse of culturally supported work.

Pip: The language of agency, the post notes, belongs to a class for whom OnlyFans might be a lucrative side hustle. "For Rebecca from South Wales, it was a trap."

Mara: The Marxist position the post advances is abolition of the conditions, not sanitisation of the market: expropriating tech monopolies, socialising digital platforms, treating cultural labour as a public good. Regulation, it argues, cannot humanise a market whose violence is not accidental but structural.

Pip: The violence, as the post puts it, is capitalism without its ideological mask — which is perhaps the one thing the BBC documentary accidentally got right by showing it.

Mara: The thread running through all of this is what happens when a system has no use for most of its people and no language for saying so honestly.

Pip: Next time, presumably, the BBC will commission a follow-up about Uber drivers and call it a labour story. We'll be here.

Emma and the Fake, AI-generated profiles on Twitter (X)

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I have known Emma for over a month. She has contacted me four times and follows me after I post an article. Although she claims to live in Shoreditch each time, she seems to have multiple personalities. Her end goal appears to be to generate revenue from her OnlyFans page, which she advertises.

To draw in customers, she shares photos of herself in revealing clothing. She is attractive and has a notably large backside, if that’s your preference. The source of these images is uncertain, but they are likely generated with highly realistic synthetic faces, bodies, or bios created by language models to mimic real users. These accounts are primarily involved in coordinated influence campaigns, crypto scams, spam, and political boosting. Research shows that such accounts often operate in groups and tend to have fewer followers.

To understand how these accounts operate, particularly given the advanced AI technology involved, visual and behavioural cues are crucial. Emma’s fake accounts seldom post original or varied content. Other fake profiles often act as reply-guys, spam affiliate links, promote schemes like “get-rich-quick,’ cryptocurrency scams, or use generic language similar to ChatGPT. These profiles usually follow thousands of users but have very few followers.

Although Emma the bot dismisses her work as trivial and insists she’s real, the rise of AI-generated fake identities and synthetic bot networks poses more than just a technical challenge. It exposes a deeper problem rooted in capitalism’s social dynamics. This issue significantly affects humans as aware, social beings and could be harmful. To fully understand this, we must link it to capitalism’s long history of using technology to benefit the ruling class, as well as the wider social crisis capitalism has induced in human awareness and community.

I identified Emm’s game early, but for others less aware, a collapse of Shared Reality can threaten mental health. One of the most damaging effects of AI-created fake profiles is what can be called an epistemic crisis—a systematic breakdown in an individual’s capacity to tell reality from falsehood. This problem isn’t novel under capitalism; historically, the ruling class has sustained control via ideological mystification.

However, AI bots operating on an industrial scale mark a significant advancement. When someone cannot be sure if their online interlocutor is human or machine, if the consensus they see reflects genuine public opinion or a synthetic effort, and if the emotional connection they feel is with a real person or an algorithm  the very basis of rational social discourse begins to break down..

This has profoundly corrosive effects on individuals. The natural human response to an environment saturated with deception and manipulation is a generalized suspicion, not merely of bots but of everyone. When you cannot reliably distinguish the genuine from the fake, you begin to distrust all online interactions. This cynicism is, in many ways, a rational adaptation to an irrational environment, but it carries an enormous psychological cost. It deepens social atomisation, makes solidarity harder to build, and breeds a pervasive sense of isolation and powerlessness. People retreat from engagement, or are drawn into filter bubbles where algorithmic amplification — often driven by bot networks — creates false communities built around manufactured outrage.

In this already fragmented social landscape, the emergence of AI-generated fake social environments often results in predictable harms. Young people, still forming their social identities and seeking validation through peer interactions, are particularly vulnerable. When online communities are dominated by artificial personas created to provoke engagement, outrage, or emotional reliance, authentic developmental progress is hindered. The fundamental human ability to form genuine relationships—based on mutual vulnerability, genuine uncertainty, and meaningful stakes—is jeopardised when these interactions occur mainly with machines rather than real individuals.

Careless People by Sarah Wynn-William is published on 13 Mar. 2025 by Macmillan (£22).

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“They were careless people, Tom and Daisy- they smashed up things and creatures and then retreated into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made.”

― F. Scott Fitzgerald, The Great Gatsby

 “It still feels exciting and important to spread this tool around the world and improve people’s lives.”

Sarah Wynn-Williams

“move fast and break things”

Mark Zuckerberg

I must insist upon the masses, and their integrity as a whole. I have great faith in the masses. The noble character of mechanics and farmers—their curiosity, good temper, and open-handedness—the whole composite make. Significant alike in their apathy, and the promptness of their love—I know they are sublime. Before we despair we have to count them in—after we count them in we won’t despair.

Walt Whitman- Democracy

“ The character of the new Trump government marks a violent realignment of the state to correspond with the nature of capitalist society itself. The world’s richest individuals and corporations control resources on an unfathomable scale, with a growing number of centibillionaires whose personal wealth exceeds the GDP of the world’s 120 poorest nations. In the United States, the three wealthiest people now collectively control more wealth than the bottom 50 per cent of the population combined”

WSWS Editorial Board Statement

To a certain extent, you can see why Meta, formerly Facebook would want to ban this book and gag the author from publicizing it. Both actions by Meta failed and backfired spectacularly as the book has sold in the millions.

Careless People is an interesting if limited expose of Facebook. An organization that has been called pretty accurately a ‘diabolical cult’. Wynn-William spent seven years at Facebook and her 400-page book is a pretty damning indictment. The first thing that strikes one about the leading players on Facebook is the stunning level of hypocrisy and duplicity. Williams cites Facebook’s number two Sheryl Kara Sandberg’s 2013 book Lean In: Women, Work, and the Will to Lead.

Sandberg casts herself as a feminist icon however the reality is a little different. Her advice to pregnant working women – “Don’t leave before you leave” – meaning that the mother should work herself to death just before the baby is born. As one reviewer said, “It doesn’t occur to her that Lean In feminism might serve as a fig leaf covering self-exploitation and soul-depleting workaholism.” Wynn-Williams, among others, was also bizarrely invited by Sandberg to sleep in her bed presumably to have sexual relations.

Having said that before Sandberg treated her like a piece of crap Wynn-Williams exhibited a large degree of political naivety and outright fawning over Sandberg and Facebook in general writing “Until this moment, it had never occurred to me to see Sheryl as a celebrity or be awestruck by her… But now I can see how she’s sprinkling some of her stardust, whatever that magical quality is that she has that makes you forget to focus on the substance of the meeting at hand and instead wonder what it is she’s doing differently that makes her better than you.”[1]

The book’s title comes from F Scott Fitzgerald’s The Great Gatsby: “They were careless people, Tom and Daisy – they smashed up things and creatures and then retreated into their money or their vast carelessness.” As a useful analogy for the “Careless People” at Facebook, it only takes one so far. While Zuckerberg and his cohorts were indeed amoral, stupid, reckless and devoid of any principles they were representatives of an oligarch that has now captured the White House in America and is launching attack after attack on the working class. Significant protests against Trump’s attacks on immigrants and escalating deportation operations have erupted across the United States. Student leader Momodou Taal has been targeted by the Trump administration who have tried to have him deported for speaking out against the Israeli genocide in Gaza.

As Robert Reich correctly states “Mark Zuckerberg, the second-richest person, has followed suit, allowing Facebook to emit lies, hate and bigotry in support of Trump’s lies, hate and bigotry. All three of these men were in the first row at Trump’s inauguration. They, and other billionaires, have now exposed themselves for what they are. They are the oligarchy. They continue to siphon off the wealth of the nation. They are supporting a tyrant who is promising them tax cuts and regulatory rollbacks that will make them even richer. They are destroying democracy so they won’t have to worry about “parasites” (as Musk calls people who depend on government assistance) demanding anything more from them. When billionaires take control of our communication channels, it’s not a win for free speech. It’s a win for their billionaire babble”.[2]

Or to put it more precisely as a statement by WSWS Editorial Board does “ The character of the new Trump government marks a violent realignment of the state to correspond with the nature of capitalist society itself. The world’s richest individuals and corporations control resources on an unfathomable scale, with a growing number of centibillionaires whose personal wealth exceeds the GDP of the world’s 120 poorest nations. In the United States, the three wealthiest people now collectively control more wealth than the bottom 50 per cent of the population combined”.[3]

This type of wealth is becoming increasingly incompatible with Walt Whitman’s beloved idea of Democracy. But this political and economic situation largely passes Wynn-Williams by. She is completely indifferent to the assault by Oligarch Zuckerberg’s Facebook on the Socialist movement. The orthodox Marxists of the WSWS.Org have faced the brunt of Facebook’s wrath and censorship. What is not mentioned in Wynn Williams’s book is that Facebook was and still is engaged in an escalating campaign of internet censorship targeting the socialist left. Entire Facebook pages were taken down, and individual accounts were permanently disabled, without any explanation given or recourse allowed.

Facebook began its systematic censorship of the WSWS.Org after the January 6th 2021 attempted coup by Trump and his supporters. As Kevin Reed points out “It could not be clearer that the entire US ruling establishment is attempting to utilize the events of January 6 as justification for shutting down progressive, left-wing, anti-capitalist and socialist political organizations and publishers on social media platforms such as Facebook. The subsequent shutdown of groups, pages and accounts—including the International Youth and Students for Social Equality (IYSSE) at the University of Michigan and leading members of the Socialist Equality Party in the US—by Facebook that began on January 22 is part of this strategy”[4]

Wynn Williams’s book is a well-written but somewhat limited insight into the lives of Facebook Oligarchs. For a far more precise and revolutionary insight into the rise of the oligarchs one should purchase a copy of the newly released book from Mehring books.com entitled The Election of Donald Trump: The insurrection of the oligarchy.

[1] Careless People by Sarah Wynn-William

[2] Three billionaires: America’s oligarchy is now fully exposed-Guardian Online 

[3] Socialism against oligarchy, fascism and war- wsws.org 

[4] Facebook’s “depoliticization” aimed at censorship of left-wing and socialist organizations- https://www.wsws.org/en/articles/2021/02/10/poli-f10.html