The Individualisation of Historical Guilt: Katja Hoyer’s Latest Exercise in Moral Anecdotalism

The Moralization of History in an Age of Political Reaction

Katja Hoyer’s recent essay, ‘From Housemaid to Camp Guard,’ examines how ordinary people can commit acts of evil. Although it appears to emphasise the role of structural and systemic factors in fascist violence, it actually highlights a broader tendency in modern popular history. This trend reduces intricate political and economic dynamics into moral tales, psychological stories, and personal biographies.

This approach—blaming individuals for historical guilt—is more than style; it’s an ideological tactic. It transforms fascism from a consequence of capitalist crises into an ongoing moral danger concealed within “ordinary people.” This method replaces analysis with emotion, structural understanding with narrative, and class with personal characteristics. In effect, it strips away political context from history, prioritising a moralistic story over deeper explanation.

Hoyer’s essay is more than merely inadequate; it reflects a wider cultural and political change: the erosion of historical awareness amid capitalist decline, the dominance of platform-driven “content” replacing traditional historiography, and the ruling class’s ideological effort to depoliticise history when its lessons are most critical.

Biography as Ideology: The Retreat from Structure

Hoyer’s essay centres on a biographical case study featuring Hermine Braunsteiner, infamous as the “Stomping Mare” of Majdanek. It presents her as a complex psychological figure—a troubling progression from a domestic worker to a camp guard. The reader is invited to reflect on her “choices,” her “path,” and her “transformation.” The narrative’s structure seeks to provoke moral reflection rather than enhance political understanding.

This emphasis on biography is widespread beyond Hoyer and is typical in popular history, especially during political backlash. Incorporating biographical anecdotes allows historians to suggest complexity without engaging in detailed structural analysis. It also enables readers to feel morally connected without tackling the political economy of fascism. Consequently, this approach shifts the perception of perpetrators from systemic actors to psychological curiosities.

This mode highlights what a materialist historiography would emphasise: the class makeup of the SS, the economic issues in Depression-era Austria and Germany, the gender-specific recruitment tactics of the Nazi regime, the backing of fascism by German financial elites, and the Federal Republic’s effort to rehabilitate camp staff after WWII. Braunsteiner’s life isn’t a moral lesson; rather, it’s a case study illustrating how capitalism mobilises, disciplines, and weaponises human labour during crises. Conversely, Hoyer’s approach conceals this underlying reality.

The Arendtian Legacy: Banality Without Structure

Hoyer’s framing—“ordinary people doing evil things”—directly draws from the Arendtian tradition. However, while Hannah Arendt’s work engaged with the mechanisms of the totalitarian regime, Hoyer’s interpretation is a simplified, moralised version that lacks political context. Arendt’s concept of the “banality of evil” shifted focus from ideological extremism to bureaucratic normality, paving the way for a psychological view of fascism: viewing evil as thoughtlessness, obedience, and conformity. Nonetheless, Arendt’s own writings remain ambivalent, caught between philosophical ideas and specific historical circumstances.

Hoyer retains only the abstract concept. She transforms the banal evil into a universal moral risk, making fascism a constant human potential. The reader is encouraged to worry about the weakness of conscience rather than capitalism’s crisis. The structural causes of fascism—the breakdown of parliamentary democracy, the rise of paramilitary violence, and the Nazi-industrial alliance—disappear from view. Arendt’s complex ideas are reduced to evasions in Hoyer’s approach.

Goldhagen’s Shadow: Voluntarism Without Politics

If Arendt explained fascism as arising from thoughtlessness, Daniel Goldhagen attributed it to deliberate hatred. His argument—that ordinary Germans were “willing executioners” motivated by a distinct eliminationist anti-Semitism—shifts focus from structural causes to cultural essentialism. Hoyer’s story echoes this voluntarist perspective. Braunsteiner’s actions are portrayed as personal decisions, moral lapses, or a psychological decline. Readers are encouraged to consider her cruelty as an individual moral failure rather than a consequence of systemic factors.

Goldhagen’s voluntarism, similar to Arendt’s concept of banality, serves an ideological purpose: it shifts blame away from the ruling class. When fascism is attributed to hatred or thoughtlessness, the influence of the capital, state, and military vanishes from the explanation. This directs attention to the perpetrators while rendering the systemic structures unseen. Hoyer’s essay exemplifies this pattern, presenting more than just a moral story; it functions as a form of political avoidance.

A materialist approach to the history of fascism starts with class analysis. Fascism is not an ethical anomaly but a class-based tactic. It emerges when the ruling elite can no longer maintain power through parliamentary channels and resort to extra-parliamentary violence to oppress workers. In this view, Braunsteiner’s life is understood not as a psychological mystery but as a product of structural forces: her recruitment into the SS was driven by the economic hardship faced by working-class women in Depression-era Austria. Her participation in the camp system was part of a bureaucratic setup designed to enforce racialised labour discipline. Her later anonymity in Queens was preserved by the political interests of the Federal Republic, which reabsorbed thousands of fascist affiliates to uphold bourgeois stability.

Hoyer’s essay does not include any of these aspects. It omits the class character of fascism, the Nazi state’s political economy, and the connection between fascist and postwar bourgeois institutions. As a result, the narrative tends to psychologize, moralise, and personalise fascism, but it never explains.

Substack as Historiographical Medium

Katja Hoyer’s recent work is deeply connected to its medium. Her Substack newsletter, Zeitgeist, functions not just as a platform but as a historiographical form influenced by platform capitalism’s economic principles. Substack’s subscription model—personality-driven, serial, and emotionally tuned—encourages trends that have diminished the quality of popular historical writing in the neoliberal age: favouring anecdotes over analysis, moral reflection over structural insights, and psychological storytelling over political economy.

Substack turns the historian into a personal brand. Subscribers follow not just for historical facts, but for the persona the historian projects. The historian’s voice becomes the main attraction, with the past serving as a setting for its display. This change is deliberate and structural, driven by the platform’s need for frequent content, which limits in-depth archival work and promotes episodic stories. Its focus on emotional connection prioritises moral stories—like “chilling” lives, “ordinary” individuals, and “extreme” decisions—over meaningful analysis of class, government, or capitalism.

Hoyer’s essays exemplify this approach well. They follow a steady pattern: starting with a biographical hook, then providing a psychological perspective, and concluding with a gentle liberal lesson. The past is depicted more as a mood to be experienced than as a political process. Fascism is portrayed as a moral issue rather than a class strategy. The GDR is shown as a nostalgic scene rather than a state with a specific social identity. The Cold War is described through human-interest stories rather than as a global clash of social systems.

This is more than just a stylistic choice; it serves an ideological purpose inherent to the medium. Substack’s favoured format—the serialised moral story—personalises historical responsibility, exaggerates dangers universally, and omits structural causality. This creates a sense of history that is emotionally comprehensible yet politically passive. It caters to a middle-class audience that desires engagement without discomfort, reflection without critique, and memory that avoids political implications.

Hoyer’s choice of Substack highlights more than her personal approach; it underscores a wider shift in historical writing driven by platform capitalism. This shift turns history into consumable content, transforms the historian into an influencer, and frames historical awareness as a commodity that serves the ideological demands of a crisis-ridden era.

Substack and the Rebranding of “Ordinary Germans”

Substack has become a key platform where modern writers reshape German history for a mostly Anglo-American global audience. Its economic model—focused on subscriptions, personality, and a lack of emphasis on political economy—creates a particular type of historical storytelling. It’s no surprise that Katja Hoyer’s work thrives here, as Substack favours interpretive approaches like anecdotal storytelling, moral psychology, and replacing structural causes with personal narratives.

The platform’s format influences its content. Substack essays tend to be short, emotional, and easy to read quickly. They aren’t suited for in-depth analysis of class struggles, government institutions, or fascism’s political economy. Instead, they focus on personal stories—like the housemaid, the neighbour, or the nostalgic pensioner—as the primary units of historical significance. The “ordinary German” becomes a storytelling device and a moral figure whose life is summarised in 1,500 words, ending with a gentle liberal lesson about “choices,” “complexity,” or “human nature.”

This isn’t merely a stylistic choice but reflects the medium’s ideological role. Substack’s favoured narrative approach tends to individualise historical accountability, turning fascist perpetrators into psychological riddles rather than recognising them as parts of a systemic structure. It broadens the concept of danger—suggesting that “ordinary people can become monsters”—while overlooking the specific class interests, state mechanisms, and economic crises that fuelled the Nazi movement. This shift replaces the political inquiry (“Why did German capital embrace fascism?”) with a moral one (“Why did this woman commit evil acts?”).

In this manner, Substack engages in the larger framework of memory capitalism: transforming the past into easily consumable content that lacks opposition. The “ordinary German” is transformed into a brand category, a narrative archetype enabling the platform to evoke emotional responses without provoking political tensions. The audience is encouraged to experience history emotionally rather than to comprehend it. Consequently, the past is presented as a mood rather than a coherent structure.

Hoyer’s utilisation of Substack is therefore purposeful. It highlights how platform capitalism shapes historical understanding, creating a portrayal of German history in which fascism is moralised, depoliticised, and disconnected from contemporary issues. The “ordinary German” becomes a warning rather than an active participant in a specific social context. This creates a story that is emotionally powerful, politically vague, and closely aligned with the ideological demands of a society in turmoil.

Hoyer’s success in Britain is closely tied to her supportive environment, including outlets like The Spectator, UnHerd, TLS, The Observer, and the broader liberal-conservative commentariat. This scene favours a style of historical writing that is accessible, impartial, and devoid of ideological conflicts. In this framework, Weimar is seen as a symbol of “polarisation” rather than a sign of capitalism’s failure. The GDR is perceived more as a nostalgic scene than a state defined by specific class traits. Fascism is framed as a cautionary tale against ‘extremism,’ rather than a tool used by the ruling class. History is approached as entertainment, not as a platform for critique. Hoyer’s work aligns with this environment, providing German history that is politics-free, memory without hostility, and narratives without causal explanations.

The emphasis on individual guilt in history today serves a contemporary purpose. By portraying fascism as the moral failure of “ordinary people,” the historian diverts blame from the capitalist class that financed Hitler, the state bodies involved in genocide, the postwar governments that reintegrated fascist figures, and the current ruling elite again embracing militarism. This explains why such narratives spread—they enable people to feel morally involved while sidestepping political accountability. They foster guilt without encouraging critical analysis, promote self-reflection without critique, and evoke memory without considering historical context. Consequently, Hoyer’s essay is not just lacking; it actively functions politically by supporting the ongoing effort to depoliticise history, aligning with the rightward shift in European politics.

Serious historiography aims to explain the past, not moralise about it. Fascism isn’t merely a psychological temptation; it is a class phenomenon that emerges from capitalist crises, not human nature. Specific institutions enable it, not personal choices. Preventing its recurrence requires conscious political action by the working class. Hoyer’s essay, along with its broader trend, obscures this understanding by substituting explanation with anecdote, structure with story, and politics with morality. This shifts fascism from a concrete product of capitalist crisis into a timeless moral hazard. In contrast, a materialist historiography emphasises that understanding the past is essential to addressing the present, warning against the ideological trap of individualising guilt.

Sources and Bibliography

I. Academic Sources on Memory, Capitalism, and Media

• Pilkington, Danny. Myopic Memory: Capitalism’s New Continuity in the Age of AI. Memory, Mind & Media, Vol. 3 (2024). A commentary on how neoliberalism and capitalist technological development constrain social memory and critical reflection.
• Erll, Astrid; Rigney, Ann; Wüstenberg, Jenny (eds.). Dynamics, Mediation, Mobilisation: Doing Memory Studies With Ann Rigney. De Gruyter, 2025. A major contribution to the study of mediated memory and its political uses.
• Rigney, Ann & Merrill, Samuel (eds.). Remembering Activism: Explorations in the Memory–Activism Nexus. Memory Studies, 17(5), 2024. Explores how memory is mobilised in contemporary political contexts.
• Chidgey, Red & Garde-Hansen, Joanne. Museums, Archives and Protest Memory. Palgrave Macmillan, 2024. Useful for understanding institutional mediation of memory.
• Reading, Anna. Autistic Dreaming: Vibrant Memory, Activism and Environment. Berghahn, 2025. A study of memory practices under contemporary social conditions.
• Erbil, Deniz; Rigney, Ann; Vlessing, Clara (eds.). Remembering Contentious Lives. Palgrave Macmillan, 2025. On the politics of remembering individuals within broader social conflicts.

II. Sources on Memory Culture, Digital Platforms, and Substack

• The Memory Palace (Substack). A Substack publication dedicated to the philosophy of memory, illustrating how academic memory discourse is migrating to platform‑based media.
• Hoskins, Andrew. Digital Memory Studies: Media Pasts in Transition. Routledge, 2018. Foundational for understanding how digital platforms reshape historical consciousness.
• van Dijck, José. The Culture of Connectivity: A Critical History of Social Media. Oxford University Press, 2013. Essential for situating Substack within the broader political economy of platform capitalism.
• Couldry, Nick & Mejias, Ulises. The Costs of Connection: How Data Is Colonising Human Life and Appropriating It for Capitalism. Stanford University Press, 2019. Critical for theorising how platforms commodify human expression, including historical narrative.
• Dean, Jodi. Blog Theory: Feedback and Capture in the Circuits of Drive. Polity, 2010. A theoretical precursor to understanding Substack’s affective economy.

III. Historiography, Fascism, and the “Ordinary Germans” Debate

• Arendt, Hannah. Eichmann in Jerusalem: A Report on the Banality of Evil. Penguin, 1963. The foundational text for the “ordinary people doing evil” paradigm.
• Goldhagen, Daniel. Hitler’s Willing Executioners: Ordinary Germans and the Holocaust. Knopf, 1996. The most influential voluntarist interpretation of perpetrator agency.
• Browning, Christopher. Ordinary Men: Reserve Police Battalion 101 and the Final Solution in Poland. HarperCollins, 1992. The classic empirical counterpoint to Goldhagen, grounding perpetrator behaviour in situational and structural factors.
• Aly, Götz. Hitler’s Beneficiaries: Plunder, Racial War, and the Nazi Welfare State. Metropolitan Books, 2007. Shows how material incentives and class interests shaped popular complicity.
• Kershaw, Ian. The Nazi Dictatorship: Problems and Perspectives of Interpretation. Bloomsbury, 2015. Essential for situating “ordinary Germans” within structural historiography.
• North, David. A Marxist Critique of Daniel Goldhagen’s “Hitler’s Willing Executioners.” Detroit: Mehring Books, 1997.

IV. Sources on German Memory Politics and Popular History

• Moeller, Robert G. War Stories: The Search for a Usable Past in the Federal Republic of Germany. University of California Press, 2001. On postwar memory politics and the construction of “ordinary German” narratives.
• Niven, Bill. The Politics of Memory in Postwar Europe. Palgrave Macmillan, 2006. Useful for contextualising contemporary German memory culture.
• Confino, Alon. A World Without Jews: The Nazi Imagination from Persecution to Genocide. Yale University Press, 2014. On the ideological and cultural dimensions of Nazi violence.

V. Sources on Media, Narrative, and the Commodification of History

• Huyssen, Andreas. Present Pasts: Urban Palimpsests and the Politics of Memory. Stanford University Press, 2003. A foundational text for understanding memory as a cultural commodity.
• Assmann, Aleida. Cultural Memory and Western Civilisation: Functions, Media, Archives. Cambridge University Press, 2011. On the mediation and institutionalisation of memory.
• Garde-Hansen, Joanne. Media and Memory. Edinburgh University Press, 2011. A concise overview of how media forms shape historical consciousness.
• Olick, Jeffrey K. The Politics of Regret: On Collective Memory and Historical Responsibility. Routledge, 2007. Essential for understanding the moralization of historical guilt.

VI. Sources on Platform Capitalism and Digital Labour

• Srnicek, Nick. Platform Capitalism. Polity, 2017. The definitive analysis of the economic logic underpinning platforms like Substack.
• Zuboff, Shoshana. The Age of Surveillance Capitalism. PublicAffairs, 2019. On how digital platforms commodify human behaviour and expression.
• Terranova, Tiziana. Network Culture: Politics for the Information Age. Pluto Press, 2004. A foundational text on digital labour and cultural production.

VII. Suggested Primary Sources for Katja Hoyer’s Work

(These are not cited from search; they are standard bibliographic entries.)

• Hoyer, Katja. Blood and Iron: The Rise and Fall of the German Empire 1871–1918. Penguin, 2021.
• Hoyer, Katja. Beyond the Wall: East Germany, 1949–1990. Penguin, 2023.
• Hoyer, Katja. Zeitgeist (Substack newsletter).
• Hoyer, Katja. Various essays in The Spectator, UnHerd, The Telegraph, etc.

VIII. Integration Notes for a Further Essay

These sources support:

• Memory capitalism → Pilkington (2024), Erll/Rigney (2025), Hoskins (2018), van Dijck (2013).
• Substack as historiographical medium → Dean (2010), Srnicek (2017), Zuboff (2019).
• Individualisation of historical guilt → Arendt (1963), Goldhagen (1996), Browning (1992), Olick (2007).
• Ordinary Germans debate → Kershaw, Aly, Confino.
• German memory politics → Moeller, Niven.
• Media and memory → Assmann, Garde-Hansen, Huyssen.